Cases in Financial Management by Joseph M. Sulock, John S. Dunkelberg

By Joseph M. Sulock, John S. Dunkelberg

This publication bargains fifty eight circumstances that mix either the qualitative and quantitative elements of monetary administration. The instances are in line with actual organizations, actual items, actual contributors, and most significantly, actual matters and provide an entire photograph of the monetary administration technique.

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Scheduling has a vertical dimension in time and a horizontal one across channels. Viewers’ choices are made in both dimensions. Broadcasters have developed methods of ‘hooking’ audiences such as ‘hammocking’ (supporting a programme between two stronger ones) and ‘stripping’ (showing segments of a mini-series at different times). Viewers equipped with video-recorders and remote controls have responded with ‘zapping’, ‘grazing’ and ‘multi-channel viewing’. Both seem to be agreed that recurrent serialisation is an effective scheduling method.

Actors in the theatre or musicians at concerts can modify their performance according to audience reactions. But this is impossible in film, radio or television, since there can be no direct response from audiences to recorded material. Different media address different audiences and they do so in different ways. But in reality these audiences are not strictly separable. They overlap because people belong to many different audiences simultaneously. They use a variety of media in ways which often interconnect.

You’re probably not contemplating Media Studies unless you’re prepared to be a fairly exciting teacher, unless you’re looking for new fields, unless you’re stimulated by the challenge. But even a young and imaginative teacher can easily be frightened by the sheer vastness of this subject. It is a whole way of seeing. It is a way of seeing which even the most analytical of us have in many ways taken for granted and haven’t realised exactly what we’re letting ourselves in for. I think you could easily, having tasted it, become frightened by it.

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