Be Your Own Lobbyist: How to Give Your Small Business Big by Amy Handlin

By Amy Handlin

This booklet is the businessperson's advisor to influencing executive judgements with out incurring the price of a certified lobbyist, at a time whilst these judgements are, more and more, a key to survival.

• Real-world advocacy examples

• Tip sheets, together with "How to paintings a Public Meeting," "Setting expectancies to your Lobbying Effort," and "Don't Waste Your Money"

• "For instance" sidebars, similar to "Time-Wasters and Turnoffs" and "The five largest errors"

• "You attempt It" exercises

• version advocacy fabrics, together with letters, emails, scripts, testimony, press releases, and more

• pattern legislation, regulations, and forms

• A "Learn the Language" thesaurus deciphering the various key jargon utilized in neighborhood and kingdom government

• source publications for small companies looking executive contracts

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Extra info for Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government

Sample text

So why create another one? Sometimes, only a local, tightly focused group can tackle problems like land use conflicts or regulatory disputes that affect only one town or county. In other situations, a new coalition may spring up spontaneously, as an offshoot of loosely coordinated action among like-minded colleagues, neighbors, or friends. This was the genesis of Vest Pocket, a coalition in Salt Lake City, Utah. Its members are small businesspeople with a big ambition: to remake relationships between the commercial community and local government.

8 Inviting Them to Come to You If you’ve never done it, you may be surprised to learn how easy it can be to get your target to come to you. As long as you can deliver an audience, most public officials will gladly accept your invitation to give a speech, serve on a panel, or otherwise participate in a business-focused forum. An informal event is fine, too; for example, you could host a “meet and greet” for the mayor to talk casually with home-based business owners in your neighborhood. Call or email his staff scheduler to make the arrangements (but first, nail down the specifics of time, place, and format).

26 Be Your Own Lobbyist TRY IT Do you know the names of your mayor and other municipal or county officials? If not, don’t be embarrassed. But do fill in this gap in your local knowledge—if only so you’ll know who they are in case you meet any of them informally around town. Going to Them For the purpose of getting to know an official, attending government meetings has limited value. While useful for watching how she performs her job, it is a poor way to make a personal connection. Instead, go back to your research to determine the kinds of community gatherings your target is likely to attend.

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