Applications of Supply Chain Management and E-Commerce by Joseph Geunes, Elif Akçali, Panos M. Pardalos, H. Edwin

By Joseph Geunes, Elif Akçali, Panos M. Pardalos, H. Edwin Romeijn, Zuo-Jun (Max) Shen

This quantity incorporates a vast spectrum of either examine and purposes in either provide chain administration and e-business. numerous chapters are written via practitioners at top firms. It includes a number of views from researchers and practitioners in disciplines past natural operations administration or operations learn. This quantity is appropriate for researchers in offer chain administration, e-business, and utilized operations examine in addition to graduate scholars in those and different similar disciplines. it is going to even be of curiosity to practitioners in provide chain administration and e-business with pursuits in operations managements and operations study.

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Extra resources for Applications of Supply Chain Management and E-Commerce Research (Applied Optimization)

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Honestly, I think part of [our success] is we take Facebook much more seriously than many of the other social networks. I love Twitter … but it’s a small fraction of our traffic compared to Facebook. The time and attention most sites spend on [perfecting] their homepages is probably what we spend on Facebook. ” [7] Going viral once is one thing, but how do you build a media brand on the backs of fleeting content that spark momentary interest and disappear just as quickly? Upworthy realized this issue from the beginning and set out to tackle it head on by optimizing the product experience to drive audience retention.

After five years of working with some of the fastest growing companies on the Web—such as Dropbox, Eventbrite and Lookout —it was clear that the most successful companies today are ones who are able to effectively scale their user base, revenue and ultimately value in a way that is fundamentally different from their competitors and that creates outsized audiences and value in the process. In my experience, the growth of these companies did not come from traditional marketing. In fact many jettisoned their Vice Presidents of Marketing in favor of cross-functional growth teams that included individuals from engineering, product, sales, and marketing.

This idea is key to GitHub’s philosophy. ” [11] This philosophy is also reflected both in GitHub’s decision making process. Despite being advised to abandon some services because they aren’t as profitable (such as Git Training), the company bases decisions on what’s right for them and their customers rather than what has (or hasn’t) worked for other companies. “Just Ship It”: Minimum Viable Product Another core component of GitHub’s company philosophy is the Lean Startup concept of MVP, or minimum viable product.

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