A Poetics of Resistance: The Revolutionary Public Relations by Jeff Conant

By Jeff Conant

Half literary feedback, half media research, and half advertising instruction manual, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the background of the Zapatista insurgency and at the communiqu?s of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications options of the stream. The charm of the Zapatistas, and their survival, has as a lot to do with their ambitions as with the compelling and wildly powerful language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly diverse parts of poetics and symbolism, Zapatismo has emerged as anything totally new: a resolutely radical public family members crusade for human liberation.The first “postmodern revolution” offered itself to the realm via a posh and evolving net of propaganda, utilizing a variety of media: the colourful communiqu?s of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different renowned cultural kinds. utilising persuasive exposure, myths, and logos, the Zapatistas either communicated their message and built a transparent aesthetic which could comprise many messages right away and self-replicate on a world scale. Jeff Conant deals an interesting and leading edge device for organizers and educators to appreciate how the Zapatistas' procedure works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.Jeff Conant is a author and activist within the San Francisco Bay zone and the writer of A neighborhood advisor to Environmental well-being.

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Extra info for A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency

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Conant, Jeff (Author). Poetics of Resistance : The Revolutionary Public Relations of the Zapatista Insurgency. Oakland, CA, USA: AK Press, 2010. p xxxii. id=10409128&ppg=32 Absent his role as military propagandist for the EZLN, Marcos as auteur barely exists. The writings of Subcomandante Marcos, filled as they are with na­ tive voices, hybrid styles, and demanding, sometimes mystitying content, have not been embraced by any literary establishment, in Mexico or else­ where, and it will undoubtedly be long after his death (or perhaps not so long, given the hungry proclivities of the culture industry) that his work gains significant recognition m literature.

Oakland, CA, USA: AK Press, 2010. p liii. id=10409128&ppg=53 das closed off, bridges are downed and roadblocks built, and signs go up throughout the jungle: Welcome to Zapatista rebel territory. "5 But the uprising had already stirred the Mexican psyche. With a single striking blow, the Zapatistas launched an offensive whose iner­ tia set the estahlishment off kilter, winning crucial support from many sectors of the population As Mexican anthropologist Gilberto Lopez . y Rivas points out, "It was the revelation of an identity that was always present in the formation of the Mexican nation, coming from an other­ ness that had been consistently undervalued.

The vast majority of indigenous peoples in Mexico and the entire "New World" were destroyed by disease early in the conquest because they had no resistance to the viruses and bacteria introduced by the con­ querors and missionaries from Europe. People develop resistance i n milch the same sense that animals, plants, and even viruses and bacteria develop resistance. " Since that time cinchona and its derivatives have been used worldwide in treating malaria; the microorganism that carries malaria was not resistant to the chemistry of cinchona, and so it was kept largely under control, for a time.

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