400 Calorie Italian: Easy Mix-and-Match Recipes for a by Editors of Good Housekeeping

By Editors of Good Housekeeping

Pizza, pasta, Parmesan: Italian meals is so stable. yet are you able to consume those meals and drop a few pounds? Yes—with Good Housekeeping's luscious 400-calorie adaptations. They function the flavorful use of healthy veggie and grains, lowfat meats and seafood, and heart-healthy olive oil, all meals that distinguish the Mediterranean nutrition. With such dishes as Veal Parmigiana, Trattoria-Style Shrimp Fettucine, Caramelized Onion and Goat Cheese Panini, you won't even suppose like you're eating plan!

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Extra resources for 400 Calorie Italian: Easy Mix-and-Match Recipes for a Skinnier You! (Good Housekeeping Cookbooks)

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In this chapter, products launched by Atkins Nutritionals specifically for the UK market are considered. This chapter is also particularly relevant for European food and drinks executives who are keen to find out more about the role of such a diet in a ‘new’ market such as the UK or who are keen to launch their products outside of the UK or United States. Later in the chapter there is analysis of the company’s activity in the United States, other key manufacturers operating within the sector and across the different food categories themselves, showing products currently available, while highlighting the sectors with growth potential.

Although the campaign has its critics, mostly focusing on the difficulties of conveying messages to many local, different markets using a single strategy and strapline, there is evidence to suggest that McDonald’s work is paying off. In March 2004, the company reported same-store sales growth over the past 10 months, a revenue boost of 11% from its 2002 figures and a profit surge of 64% for the same periodxvii. 18 billion this is not all down to advertising and communication. The company has been making in-roads into addressing health issues through its menu and portion changes.

99xviii, but the company claimed it was not reacting solely to calls from campaigners lobbying for more manufacturers to take responsibility for obesity. McDonalds also followed companies such as PepsiCo and Kraft in establishing a body of experts to advise on nutrition and health issues. Its Advisory Council on Healthy Lives is led by McDonald’s executive Ken Barun and includes academic and lay experts in nutrition and health-related fields such as ex-Olympic sprinter Jackie Joyner-Kersee and International Olympic Committee medical and scientific director Patrick Schamasch.

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